iHeartMedia is a leading global media and entertainment company, specializing in radio, digital, live & on-demand content wanted to expand their reach by launching across OTT platforms.

iHeartRadio partnered with TribalScale based on our strong backlog of work in the media industry, and particularly for our expertise in the OTT space. To build out the iHeartRadio Family application forAmazon FireTV, our work included:

D E S I G N  W O R K S H O P

Our team led an internal design workshop at the iHeart voices in New York with their executive team to best determine their priorities and to outline a potential iHeartRadio Family application for OTT.

U S E R  T E S T I N G 

In conjunction with the internal design workshop, we conducted user interviews and testing to best grasp what features and elements a user would like from the app. This work helped streamline scoping and ensured all were aligned.

To better resonate with the target audience (ages 0-13) we created a series of 4 animated backgrounds to accompany the audio content. The designs were highly innovative and rendered particularly well on FireTV as the operating systems allows for higher design complexity. Further, our animations were applauded by other companies, including Disney.

E M E R G I N G  T E C H N O L O G Y

Through pair programming, we built the app on Amazon’s FireTV, the first of its kind, as the operating system (OS) is highly flexible and customizable, and allows for deep-linking across applications. FireTV also continuously releases new devices, as opposed to other OTT platforms, which helps ensure the iHeartRadio Family application will persist across new generations of devices.

I T E R A T I O N S  A N D  P I V O T S

Upon releasing the minimum viable product (MVP) we conducted further testing and made adjustments based on real user feedback. For example, users expressed desire in being able to choose which background was displayed, and when. In response, we introduce a background selector along with the player.