Entertainment / Radio.com

Leading radio network revamps its mobile offerings to gain an unprecedented increase in users.

Radio.com is a radio station aggregator and lead content creator in the United States. Owned by Entercom, one of the world's largest broadcasters and radio networks, Radio.com provides content to ~83 million on a weekly basis.

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Challenge

The business problem

Radio.com needed to reconstruct their existing mobile app, improve the code base and driver user value, while highlighting their brand and distinct offerings, Radio.com needed:

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A unified app to provide access to all stations, while highlighting the aspects that make each station unique

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Full range of digital solutions services - high quality engineering, product management, design, and quality assurance - to ensure a consistent experience and a strong performance throughout the app and across platforms

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Needed a digital innovation partner able to dedicate full teams to their projects and expand those teams to meet future needs

Key results

Increased user value

Improved code base through reconstruction

Highlighted brand and offerings

Solution

The business solution

Radio.com chose TribalScale for our ability to provide the full range of services, and for our reputation for industry intelligence, thought leadership, and communicative, iterative processes.

DISCOVERY

For every feature we conducted discovery investigations to ensure we were creating an amazing product that would meet Radio.com’s business needs. A discovery allows us to (re)identify our client’s differentiation and uncover opportunities to drive value.

DESIGN

We prioritized and value the user experience above all. We designed the iOS and Android apps with the user in mind, then we tested with real users to guarantee the app would meet their needs, and thus Radio.com’s.

DEVELOPMENT

Our iOS and Android development teams rebuilt the Radio.com app from scratch and integrated the application with Triton, Aptelligent, Gimbal, and Branch. Plus, builds for the native applications were released on a weekly basis.

QUALITY ASSURANCE

As with all our engagements, we conduct quality assurance testing across the board. This way, we ensure the Radio.com applications meet all development and design requirements, and gives the user a seamless experience

Technologies

• GraphQL
• Apollo
• Java
• Kotlin
• Swift
• Objective C
• Analytics: Localytics, Google Analytics, and Nielsen ComScore
• Ads: DoubleClick for Publishers and Triton

Outcome

How the business benefited

Once the engagement concluded, Radio.com’s teams were able to fully take on the extensible and maintainable codebase for future work.

Building off this momentum, TribalScale launched Radio.com on four new platforms in 2018 - Fire TV, Amazon Alexa, Roku, and web. By building out Radio.com’s APIs we have ensured that these, and future integrations, are quick and scalable.

The number of monthly average users tripled in one year, without any paid marketing.

End Result

• 25% more monthly average users after launch
• 73% more monthly average users year-over-year after launch

Firstly, you need to ensure that you’re creating a solution that users want. Secondly, it’s all about the business needs. That’s when discovery comes in.”

Heather Page

Chief of Staff

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