Solution

The business solution

NBC chose TribalScale for our ability to produce work ready for client review on a weekly basis. This is a core element of our communicative and iterative process and is how we ensure we are constantly delivering value and meeting business objectives. We built 9 applications, one for each brand across the 3 OTT platforms. A few highlights of the engagement included:

EXTENSIVE FEATURE SET

OPTIONS FOR MONETIZATION

ACCOMMODATING DEVICES

PAIR PROGRAMMING

Outcome

How the business benefited

Our experienced engineers and designers worked with NBC’s teams to ensure the application designs neatly rendered across the wide-range of OTT devices. In cases where modifications were needed, our team advised on development strategy and accommodated the device through specific engineering to ensure we delivered a quality experience for NBC News.

After building, quality assurance testing, and releasing an OTT application per platform, with each having 3 distinct branding options, in just 5 months, NBC was able to make their full-suite of breaking news content available across Apple TV, Fire TV, and Roku. We successfully built and designed OTT applications that dynamically brand themselves on build-time and on run-time.

We built the codebase to be extensible and easy to maintain, and by pairing with NBC News team members across the engagement we set them up for success beyond the handover. Individuals on their team expressed to us how much they learned through pair programming, how it helped with solving complex problems, as well as how much they enjoyed the practice.

Beyond successfully delivering on all 9 applications, we are very pleased we were able to make an impact on their team and how they build software.