One of the world’s leaders in media releases a premier app across platforms.

ABC News chose TribalScale for our team’s experience in Agile development and extreme programming, and our full-stack development offering. Agile methodology emphasizes user feedback, rapid iterations, and flexibility. As such, we were able to offer ABC an approach to their project that would allow them to give feedback as development progressed, ensuring that the product was exactly what they wanted, and new releases were brought to market quickly.

AGILE & LEAN APPROACH
Throughout our work with ABC News, we had a dedicated team to manage backlog, prioritize new features, determine best-in-class technologies, and help drive business requirements.

TECH STACK
We improved the codebase by cleaning up the source code repository and dependency management. We also wrote new classes and slowly refactored mature components of the codebase into the new languages; this allowed us to move ABC News toward a new technology stack.

TEST-DRIVEN DEVELOPMENT (TDD)
We introduced ABC News to TDD, allowing for better code quality and increased efficiency. We also helped them refactor their codebase, and moved them from annual to constant and iterative refactoring.

INCREASED USER ENGAGEMENT
The new app offers a variety of ways to consume news, offering users a broader and more engaging experience. These include live video streaming, video autoplay, simultaneous article and video view, audio play through both podcasts and live radio, as well as content personalization.

EVENT SPECIFIC
For the 2018 midterm election we introduced a takeover experience, delivering election-specific features with a consistent user experience on time and on budget.