Solution

The business solution

Recipe needed a contemporary approach to their new build which included our: agile development, extreme programming, pair programming, and test-driven development. The goal was to have the experience be as seamless and intuitive as possible, attracting more downloads and customer lifetime value.

DESIGN

Part of the design segment of our engagement with Recipe involved a heuristic evaluation to assess the current experience associated with the Recipe brands (St.Hubert, Swiss Chalet, and Harvey’s). We then conducted user interviews to ensure the flow will work cross-brand under Recipe as well with the French translation of each app. We syntheized our findings into a journey map to identify where we could make the experience better for Recipe users.

ENGINEERING

Pair programming allowed us to ensure transferable knowledge between developers on the project. Flexibility, productivity and frequent releases is a result of pair programming and improved software quality and proved Recipe to be a success. Test-driven development helped develop a future-proof codebase, thinking through every possible state of failure and success.

Outcome

How the business benefited

Our engagement with Recipe helped us solidify our mark in the consumer goods and services industry. Much of the revenue came from ordering via website however we’ve now been able to help Recipe in their goal of shifting their customer-base to download the relevant applications. This also improved business metrics established by Recipe before our engagement began. The white-label app had a component library capable of being translated and scalable under all Recipe brands which made handoff a much simpler process.

Our relationship with the Recipe team is ever-growing thanks due to spectacular engagement between them and our team. We continue to celebrate success based on comments from the Recipe team or simply app reviews on the app store.