BLOGS / Why Insurance CIOs Can't Afford to Ignore Digital Customer Experience

Why Insurance CIOs Can't Afford to Ignore Digital Customer Experience

Written By:

Sheetal Jaitly

On:

24 October 2024

Insurance isn’t what it used to be. Policyholders demand digital experiences that are as fast and easy as ordering dinner on an app. Yet many insurance companies are falling behind. Insurance CIOs are under pressure to fix this—and fast.

Here’s the reality: if you're not making customer experience a priority, you're already losing. It’s that simple.

The Problem: Your Legacy Systems Are Holding You Back

Insurance companies often rely on outdated, clunky systems that were never built for today’s digital world. As a CIO, you know your current infrastructure isn’t cutting it:

  • Policyholders are frustrated with outdated, difficult-to-navigate portals and apps.

  • Your customer service teams are overwhelmed, while clients are stuck on hold.

  • Claims processing is slow, manual, and frankly, embarrassing in 2024.

Every time a customer struggles with your system or a claim drags out, they’re one step closer to switching to a competitor.

The Opportunity Cost: Delaying Fixes is Costing You—Big Time

If you’re not acting, you’re not just missing out on improving operations—you’re actively losing money. Slow claims processes cost you time, labor, and customer loyalty. Clunky apps and portals drive policyholders away. Customer service that’s stuck in the dark ages? It’s damaging your reputation, wasting resources, and bleeding productivity.

Bottom line: If you think the cost of improving digital experiences is high, wait until you see the cost of doing nothing.

The Solution: Capital Efficiency and Productivity With TribalScale

TribalScale has been in the trenches with insurance companies, solving these exact problems. Here’s what we do:

  • We build user-friendly digital portals and mobile apps that make it easier for policyholders to interact with your services, leading to fewer complaints, fewer customer service calls, and higher retention. We know how to make complex back-end systems work seamlessly with the front end, so users don’t even notice the technology—they just get what they need.

  • AI-powered chatbots: Why are you still paying people to answer basic questions? Our AI chatbots handle customer inquiries 24/7, so your staff can focus on real problems, not password resets and simple claims updates. It’s faster, cheaper, and gives customers the immediate service they expect.

  • Streamlined digital claims processing: We help insurers speed up claims through automation. Faster claims mean less labor, lower costs, and happier customers. This isn’t about adding more tech—it’s about using the right tech to save you time and money.

The Risk: If You Don’t Move Now, You’re Already Behind

Here’s the blunt truth: your competitors are already investing in these digital experiences, and if you don’t move fast, they’ll leave you in the dust. Your customers expect better, and they’re not going to wait around while you figure it out.

The real question isn’t “can you afford to invest in digital transformation?” It’s “can you afford not to?”

Why TribalScale?

At TribalScale, we’ve been doing this for years. We know the insurance industry, and we’ve seen firsthand how better digital experiences lead to higher retention, lower costs, and a boost in productivity. This isn’t just about keeping up with the competition—it’s about getting ahead.

Stop losing time and money. Start fixing the problems. Work with TribalScale, and we’ll help you build the digital experience your customers expect, and your business desperately needs.

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Sheetal is a passionate advocate for Digital Transformation and Global Innovation. He’s led multiple digital transformation initiatives with companies spanning all different industries, including entire re-designs and creations of digital user platforms. Besides being an avid investor and supporter of digital technology companies, Sheetal is a board member of Feed Ontario, a member of Tech4SickKids Council, DMZ, and a TechStars Mentor.

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