Toronto-based FinTech, Borrowell, engaged TribalScale for a website rewrite and redesign to assist them in achieving their strategic goal: draw greater attention to their revenue-generating products.

Borrowell’s ultimate goal was to launch a revamped website that would convert visitors into customers, build brand trust and confidence, and empower Canadians to improve their financial well-being through Borrowell’s intuitive and innovative tools and information. In order to do so, we engaged in the following:

D E S I G N   A N D   D I S C O V E R Y 

Our team led a series of design activities with Borrowell’s stakeholders to identify a) how to best reflect their brand ethos and b) to determine all essential web pages. Further, we ensured the design was AA accessibility compliant and uniform throughout.

U S E   O F   M O D U L E S 

Rather than build each distinct page from scratch, which is costly, we took a forward-thinking approach and opted for a modular site where components could be used and re-used down the road. With a modular site, employees would be able to easily build a page by mixing and matching various components in line with their needs.

P L A T F O R M

Using Contentful, a content management system, and GatsbyJS, a modern website generator framework, we built a site that was dynamically generated, highly customizable, quick, responsive, and allowed for excellent SEO. We also worked very closely with the Borrowell team and taught them how to use Contentful through a workshop, how to model within, and how the project integrates Contentful architecturally. This helped the whole team best understand how to build upon the site in the future, and allowed for post-engagement self-sufficiency.

I N T E G R A T E D  W O R K

While our product manager worked very closely with Borrowell’s product owner to ensure the work delivered exceeded their expectations, our engineering team also assisted with Borrowell’s development operations and provided all quality assurance engineering support.